Privacy Policy
Last Updated: June 27, 2026
RekTech ("we," "us," or "our") operates the TRENDS mobile application. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our services.
1. Information We Collect
1.1 Information You Provide
• Account Information: Name, email address, and phone number.
• Payment Information: Payments are processed securely by Razorpay. We only store tokenized payment methods and never your complete payment details.
• Profile Data: Profile picture, preferences, and settings.
• User Content: Images, videos, and prompts you submit for AI generation.
1.2 Automatically Collected Information
• Device Information: Device type, operating system, and unique device identifiers.
• Usage Data: Features used, credits consumed, and generation history.
• Log Data: IP address, access times, app crashes, and performance data.
• Analytics: App interactions, session duration, and feature engagement.
1.3 Information from Third Parties
• Payment Processor: Transaction status and payment method details received from Razorpay.
• Social Media: If you sign in using social accounts, we may receive your name, email address, and profile picture.
2. How We Use Your Information
2.1 To Provide Services
• Process your AI generation requests.
• Manage your account and subscriptions.
• Process payments and maintain billing records.
• Provide customer support.
2.2 To Improve Services
• Analyze usage patterns.
• Improve AI models.
• Optimize application performance.
• Develop new features.
2.3 Communication
• Send transaction confirmations and receipts.
• Notify you about subscription renewals and auto-pay charges.
• Respond to customer support requests.
• Send important service updates and security notifications.
2.4 Security and Compliance
• Detect and prevent fraud.
• Enforce our Terms and Conditions.
• Comply with applicable laws.
• Protect users, our services, and legal rights.
2.5 Marketing (With Your Consent)
• Send promotional offers and updates.
• Showcase user-generated content with your permission.
• Conduct surveys and research.
3. Legal Basis for Processing (GDPR)
We process your information based on:
• Contract Performance – To provide the services you request.
• Legitimate Interest – To improve our services and prevent fraud.
• Consent – For marketing communications and optional features.
• Legal Obligation – To comply with applicable laws and regulations.
4. Data Sharing and Disclosure
4.1 We May Share Information With
Service Providers
• Razorpay for payment processing.
• Cloud hosting providers such as AWS and Google Cloud.
• Analytics providers including Firebase and Google Analytics.
• Customer support service providers.
Legal Requirements
• When required by law.
• To protect our rights and property.
• To prevent fraud or security threats.
• During mergers, acquisitions, or other business transfers.
4.2 We Do Not
• Sell your personal information.
• Share your content publicly without your permission.
• Use your data for purposes other than those described in this Privacy Policy.
5. Data Retention
• Account Data is retained while your account remains active.
• Transaction Records are retained for seven years to comply with tax and legal requirements.
• Generated Content is retained for up to 90 days unless you delete it earlier.
• Usage Logs are retained for 12 months.
• Deleted Accounts are permanently removed within 30 days of account closure.
6. Your Rights and Choices
6.1 Access and Control
You have the right to:
• Access your personal data.
• Correct inaccurate information.
• Request deletion of your account and data.
• Receive a copy of your data in a portable format.
• Object to certain processing activities where applicable.
6.2 Communication Preferences
• Unsubscribe from marketing emails at any time.
• Manage push notifications through the application settings.
• Transactional emails such as payment receipts and security alerts cannot be disabled.
6.3 Auto-Pay Controls
• Enable or disable auto-pay at any time.
• Remove saved payment methods.
• View your auto-pay transaction history.
6.4 Exercising Your Rights
To submit a request regarding your personal data, contact us at:
Email: rektech.uk@gmail.com
We aim to respond within 30 days.
7. Data Security
We implement industry-standard security measures, including:
• Encryption of data in transit using TLS/SSL.
• Encryption of stored data where applicable.
• PCI-DSS compliant payment processing through Razorpay.
• Restricted employee access to personal information.
• Regular security audits and vulnerability assessments.
Although we use reasonable safeguards, no system can guarantee complete security.
8. Children's Privacy
TRENDS is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us immediately at:
Email: rektech.uk@gmail.com
9. International Data Transfers
Your information may be transferred to and processed in countries outside your place of residence. We use appropriate safeguards, including Standard Contractual Clauses and other legally recognized data protection measures where applicable.
10. Cookies and Tracking Technologies
We use:
• Essential cookies required for application functionality.
• Analytics cookies to understand usage patterns.
• Preference cookies to remember your settings.
Third-party tracking services may include Google Analytics, Firebase Analytics, and Razorpay.
You can manage cookie preferences through your device settings where available.
11. Artificial Intelligence and Machine Learning
• We may use anonymized generated content to improve AI models.
• You can opt out of AI training through your account settings.
• Personal identifiers are removed before content is used for AI training whenever possible.
12. California Privacy Rights (CCPA)
California residents have the right to:
• Know what personal information is collected.
• Request deletion of personal information.
• Opt out of the sale of personal information (we do not sell personal information).
• Receive equal service regardless of exercising privacy rights.
For requests, contact:
Email: rektech.uk@gmail.com
13. European Privacy Rights (GDPR)
Residents of the European Union and European Economic Area have the right to:
• Access, correct, delete, or restrict processing of personal data.
• Receive a portable copy of personal data.
• Object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with the appropriate supervisory authority.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If significant changes are made, we will notify users through email or in-app notifications. Continued use of TRENDS after updates indicates acceptance of the revised Privacy Policy.
Previous versions are available upon request.
15. Third-Party Links
Our application may include links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.
16. Data Breach Notification
If a data breach affects your personal information, we will:
• Notify affected users within 72 hours where required.
• Explain the nature of the breach.
• Describe the steps taken to mitigate the issue.
• Report the incident to relevant authorities where legally required.
17. Contact Us
For any privacy-related questions or requests, please contact:
RekTech
Email: rektech.uk@gmail.com
Support: rektech.uk@gmail.com
Website: https://trends.rektech.work
18. Consent
By using TRENDS, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.
Thank you for trusting RekTech. We are committed to protecting your privacy and maintaining transparency in how we handle your information.